Social shopping: the advent of purchasing in network

The power of recommendation of users has now reached the spheres of e-commerce. To take part, shopping community sites, e-retailers and brands are positioning themselves with one main goal: getting the most out of these new modes of consumption.

The rise of the community

Because the time is in the community On the Internet, the concepts are Flores. Social Computing, social networking, social shopping, shopping community, social commerce, as many words for designer – with significant variations – a profound phenomenon. “There is a significant penetration of the recommendation uses. Currently, 45% of Internet users consult advice from consumers. Half buys with a notice of Internet user in mind”,

While first-generation Internet was very focused on the concept of price, consummators patterns evolve very quickly. And see emerge increasingly high expectations in terms of service and of Council the sites take the measurement of these changes. “We are evolving our website, the price is no longer the sole criterion in the decision to purchase,”



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Social Shopping Site

If you are a lover of online shopping but you are missing the company of friends, you’ll be happy to discover the many benefits of social shopping, or the ability to share your experience through dedicated sites or social networks, with the ability to exchange information, read reviews, or join others for group purchases. But what is social shopping or social commerce?

Social commerce is ecommerce with the involvement of friends and with the ability to share ideas and advice on products purchased or to be purchased. It is related to social shopping, which refers to those who shop using social media and networks of friends while doing shopping. With the rise of smartphones and tablets, the social shopping you are extending even beyond the online world, thus entering the world off-line shopping.

Social commerce is a term used most often in contexts involving the prospect of retailers, while social shopping is used to refer to phenomena involving the buyers ‘ point of view. ( know more about social shopping at )