The latest trends in fashion

 The latest trendsin fashion call for the merging of trends or rather a fusion of cultures to bring out the best from diversity.  From party wear to work wear, various combinations are being experimented by designers so as to collaborate the traditional indian with funky western.

Indian fashion dominated by the Indian culture

Anyone who knows and loves Bollywood films can already imagine the character of Indian clothing. Certain peculiarities and traditional garments make the Indian fashion to a global phenomenon that is absolutely unique and therefore incredibly impressive on the entire world.

Indian fashion

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shopping tips for winter

The winter has never been my favorite season, on this there it rains … But as they say “we”, and therefore, willingly or not, I have to adapt to the arrival of the cold and start to design the wardrobe for the next few months.

Here in Rome it rains for days, but the temperatures are still at a medium/high level, which does not require, at least according to my subjective experience, the use of scarves and heavy coats.

Underneath however I confess: I love soft sweaters, scarves, wool wrap coats … And as usual my cabinets and drawers are full of all these things and, despite this, I would continue to buy without stopping.

Over the past couple of winters I tried to take more or less all the little whims in shopping: I finally got the parka that I wanted, so I have a very diverse selection of boots and booties, I pretty sweaters that I love especially.

In my wardrobe for fall/winter there are some to which I wouldn’t give anything, the “indispensable” in short: in today’s post I thought to create three signed OWNOW total look to give you some advice on what to buy in the coming months.

I can’t say which I prefer between these three, because I’m inspired by a very casual style that perfectly meets my mood of that period … But I expect that at least you know choose! 🙂

  1. The first look is composed of skinny jeans paired with a denim shirt on denim; the oversize sweater burgundy color lights up the look and creates the perfect base for your choice of leather color. A golden chain creates a focus on bust … And for the most intense chills lacks the padded parka with hood in faux fur, hot and very trendy.
  2. The second is a look almost all black, very feminine but at the same time casual and practical. The base of the outfit is a black scamiciata, a very versatile garment that can be interpreted in many different keys. To create this set I paired with a maxi cardigan, knit to the knee and Parisian of heel black booties off. The details that make the most original mix are the bag bordeaux suede combined with same-colored scarf and, finally, the large flap hat for a more boho.
  1. For the third and last look I couldn’t choose my beloved boyfriend jeans now: will probably be the No. 1 must-haves of my winter (Yes, because for the first time I get to wear them too!). I could not match them to a wide and soft sweater and a nice Army Green parka. Are essential accessories: ankle boots with a sole tank, a leather maxi bag for the day, a wool beret with pom poms and a very simple necklace that breaks the monochrome of the sweater.

The future of shopping is in mobile payment


Asian consumers no longer want to make the queue at the counter especially if the desired item is cheap and readily available elsewhere. As evidenced by a search for Epson Asian consumers are demanding the introduction of new technologies that will improve the experience of choice and purchase. Do a little queue at the checkout is acceptable, but if this becomes too long the impact on the business of the shop is worrying, as evidenced by the search for Epson.

The 42% of consumer’s state that less applies the product they want to buy, but are willing to long wait in the queue, while 28% waits patiently in the queue only if you have already spent a lot of time to choose items. Research shows that is greater than the likelihood of abandonment of shopping for cheap goods and those of consumer goods that do not require much time for choice, something that retailers should keep in mind, pledging to turn technologies capable of reducing queues.

Globally, the 42% of Asian consumers would also be able to have mobility payment at the store. Dragging this percentage is India, where as much as 66% of the sample asks loudly. The motives of the proponents of mobile payment are, in order: faster pay the purchase, less tail, elimination of cash, simplicity and comfort. In particular, 90% of the India sample hereby appreciate offers and promotions from the brand; the 89% see welcome custom promo; the 70% welcomes a custom shopping experience in all its aspects, in particular, the segment of respondents under 30 and one with greater spending power.

The receipt and the traditional paper receipt is still ranked by most consumers, although it is increasing the percentage of those for whom the two options are indifferent or electronic receipt is preferred. The availability of in-store technology able to simplify, speed up and improve the shopping experience is welcome from the entire Asian champion. Research shows that Retail stakeholders must adopt advanced technology to improve the shopping experience for customers in the store. The idea of the store of the future Asian consumers includes Omni- channels, in-store technology and app that will allow you to compare the features and prices of products in the shop and tools for virtual store that will let you see how a sofa would be with the rest of the home decor or as a garment goes to clothes already owned.