If you are a lover of online shopping but you are missing the company of friends, you’ll be happy to discover the many benefits of social shopping, or the ability to share your experience through dedicated sites or social networks, with the ability to exchange information, read reviews, or join others for group purchases. But what is social shopping or social commerce?
Social commerce is ecommerce with the involvement of friends and with the ability to share ideas and advice on products purchased or to be purchased. It is related to social shopping, which refers to those who shop using social media and networks of friends while doing shopping. With the rise of smartphones and tablets, the social shopping you are extending even beyond the online world, thus entering the world off-line shopping.
Social commerce is a term used most often in contexts involving the prospect of retailers, while social shopping is used to refer to phenomena involving the buyers ‘ point of view. ( know more about social shopping at http://ownowmedia.weebly.com/blog/the-5-categories-of-social-shopping )